Bang & Olufsen CREATE
I lead the visual initiation behind this newly established sister brand.
FYI Create is an open platform on which they can do things differently and you’re invited to join, just check out their website right here.
The colour scheme, bold type and the general whimsical attitude allowed for a more cartoonish presence within some of the printed material, hence the often appearance of clunky robots, as brand mascots.
By having its own characters, CREATE automatically became more recognisable
If you have an enquiry regarding creating a similar project to this, then get in touch.