Bang & Olufsen CREATE
I lead the visual initiation of this newly established sister brand.
A lot of the visual design at B&O is outsourced, however, after having completed an internship within the user experience team I was asked to stay on to work on the creation of this project as a lead designer. Not only did I define the visual scope of it entirely, but I also stuck around to work throughout other departments to create fast, yet complimentary work.
FYI Create is an open platform on which they can do things differently and you’re invited to join, just check out their website right here.
The colour scheme, bold type and the general whimsical attitude allowed for a more cartoonish presence within some of the printed material, hence the often appearance of clunky robots, as brand mascots.
By having its own characters, CREATE automatically became more recognisable
I further on got commissioned to supply them with a brand manual and other various visual assets.
A final project became the visualisation of a collaboration between CREATE and HiFiBerry.
CREATE @ Tech BBQ
An annual tech start-up festival for established brands, entrepreneurs and investors