Cohesive design for B&O
Accumulating findings researched and developed for the Bang & Olufsen knowledge base
Analysing the competitive market allowed for simple appreciation of common traits, throughout multiple digital platforms. Similarities were found in the respectful and kind tone of voice, which was adapted by most - as well as, a cool and calming tone, regarding graphic visuals. Brands such as MailChimp, Tumblr, Flickr and Uber turned from the typical way of addressing a style guide and have concluded inspirational work.
55 PERCENT BODY LANGUAGE · 38 PERCENT TONE · 7 PERCENT WORDING
The above are statistics reg. first time physical impressions. Online things get far more complicated, the only sure way of establishing the presence of a digital personality is through wording and the tone of voice.