Jenny Bully was the third and last project for Jaspal. The brief catered to the young and energetic Z demographic. The toughest part of the task was to create an iconic symbol that could be reused over and over again across products. The rabbit was one of the first sketches but took a couple of rounds of other iterations to finally solidify it as the final asset. The interesting thing about it is that it can be used almost within every circumstance, be it cropped, skewed, reversed or outlined - making it a truly universal identity.
